Big Picture // Creative // Strategic

Branding is in mind with everything I do as a copywriter. Creating a brand is a large undertaking–consistency, alignment, growing room and transparency are key. Rebranding is that much more complex–how to create essentially a new company without losing the current customer base? (Unless you want a new customer base, which is, of course a different story.) My job as a copywriter is to align myself with a brand, however, it was my experience in rebranding that taught me about branding through and through. I include examples of rebranding, aligning with an established brand, and brand development below.