Branding // Simplification
Events are fun. They are a microcosm of an entire company, service or product; an ultimate test of simplification and branding. I’ve organized and helped with multiple large scale events and trade shows. Copywriting is an integral part of an event, including event websites, registrations, pre and post event email campaigns, flyers and social media. The keys to an event are engagement and follow-up; not merely handing out free stuff.