Strategy // Branding
The website is often the first or second interaction a consumer has with a business. It’s a first impression. It’s extremely important! Frequent updates are essential but first and foremost the website must consist of succinct and helpful information laid out in an easy-to-use way. Simplicity is better.
My goal is to provide as much value as possible on a website while keeping the audience engaged and distinguishing the brand. One of my favorite tactics is to collaborate with a company’s departments to first establish a buyer persona and then determine consumer FAQs and their respective answers. I weave this information into the web copy thereby increasing the company’s internal efficiencies as well as eliciting consumer trust. This is especially important for service oriented businesses as consumer questions and target audiences are oftentimes less than obvious.
Emily Warrington 